ITV don't often create 90 min programs but they have been made before as specials, most recently they released a 90 min episode of Downton Abby, although they have stated that the first episode of the last series is the last to be 90 mins.
I would not have the same slot of times for Downton Abby, I would more pick a program that matches my genre. Such as Doc Martin, that airs new on ITV, Monday 9pm. But does repeat regularly during the week.
Monday at 9pm I would be competing with;
The other main channels that I would be competing with have serious shows that are mostly reality. Doc Martin in this schedule is offering something different in the Monday night slot. I think that my Television show could also fill in the slot of something with humour and serious.
ITV also make a few Drama programs that are 3 parts, midwinter spirit, these are put at a time of 9pm- 10pm Wednesdays-
This show is competing with-
On all of the competing channels Wednesday at 9pm seems to be the hard drama slot.
Although they have specials, I don't think that a Wednesday night would not be a good time slot for my program, as it is not a hard-hitting drama.
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