Digital News- Audience

News can be said to be shaped by its audience, there have been studies that suggest that audiences don't pay attention to the news as much as other television programs, this leaves it hard to see what the audience would like to watch and what news impacts them. The audience tend to find news stories interesting if they are human interest stories, show conflict or controversy, cover unusual happenings, cover events that are new and are happening now and are culturally and geographically relevant.
Television news events have 'news value' if:

• they contain good pictures
• they contain short, dramatic occurrences that can be sensationalised 
• they have novelty value
• they are open to simple reporting 
• they occur on a grand scale 
• they are negative or contain violence, crime, confrontation or catastrophe
• they are either highly unexpected, or contain things that one would not expect to happen 
• they have meaning or relevance to the audience
• similar events are already in the news 
• they contain elite people or nations or they allow an event to be reported in personal or human interest terms. 

While thinking of these factors in term of writing my script and researching stories I need to look at stories in a slightly different way, as in more short and simple for the audience.