Professional Practice- Promotional Film Concept

After looking at all the sources of research I came up with the following ideas for the promotional film-

Target Audience-

• Parents of 4-18 year olds
• Middle Class

Concept- 

• Message- come to this school 
• Fun place to spend a Saturday 
• Good for the money 

Form- 

• Easy- simple shots, quick with music 

Shooting Video- 

• Shots of the grounds and class room 
• Talking Heads? 
• Children having fun 

Music- 

• Make 
• Copyright free 

Shots- 

• 1 second screen time per shot