Professional Practice- Promotional Video

While looking into how to create a promotional film I decided to see how other companies made promotional films, I found a few tips from different websites-

http://www.library.kent.edu/files/SMS_Promotional_Video_101.pd- this website gave a few tips to look into what we need to do-
Pre Production-

1. Define the Audience
2. Develop the content 
3. Determine the form or style 
4. Write the script 
5. Create the story board 

Production 

1. Shoot video 
2. Record Narration 
3. Create Graphics 
4. Find or create music 

Post Production 

1. Import video 
2. Import Audio- Narration or Music 
3. Import Graphics 
4. Edit it all together 

http://www.reelmarketer.com/2011/01/how-to-make-a-video/
Briefing Questions-

1. The Purpose- What is the main core objective? Primary goal 
2. Single Thought- What is the main core message? Identify the key idea 
3. Target Viewers- Who is the primary target audience? Age? Sex? Income? 
4. Research Your Audience- Where might I reach the audience?  
5. Call to Action- What is the single action you need to make? 

Promotional Video Style Elements- 

• Tone- Light Hearted or Serious?
• People and Speech- 'Talking head' or Actor
• Production Quality- Highly Polished or Studio set or On Location 
• Scripted or Unscripted- Candid Q&A or Scripted 

A. The Director: The Visionary and Story Teller.This is who we think of when we think of the ‘hollywood’ director. This person understands vision that knows what the story is to tell, the best genre and methods to conveying that message. The director ensures that the emotions that will convey action are present and get across to the end viewer – which is why in theory this is the most important role!

B. The Producer: The Organizer and Butt-Kicker.The producer ensures all the elements for the production are procured and readied: The creative brief, a well defined script and story, perhaps a storyboard, a production checklist, set or location scouting, research, the gear, the crew, and a distribution strategy for when and how the video is released and shown.

http://monitor.icef.com/2013/04/part-1-videos-that-work-how-effective-is-your-promotional-video/
Video's fulfil a number of purposes such as;

• Showcasing visual features of a school
• Concisely but completely explaining the benefits of attending 
• Inspiring emotion among viewers 
• Presenting information in a way such that the viewer does not have to work hard to access.     

http://www.indigoprod.com/nyc-video-production-blog/2009/05/11-things-to-consider-when-making-a-promotional-video/
10 Things to consider while making a promotional film-

1. Nail down a strong concept- Don't copy others, the producer will be able to create it into their own. 
2. Be realistic with your concept- Keep to your budget and be realistic 
3. How long should you video be- Keep it short and sweet
4. Brochure text is not a video script- It will sound dull in a video 
5. Casting the right spokes person- Make sure the person is good on camera
6. As the client, be responsive to requests- Make sure that you pay attention to what the client wants 
7. Should you shoot HD- Yes 
8. Know your audience- Whats the video for? Make sure your targeting the correct audience. 
9. Don't forget the script- Finalise before production begins.
10. Enjoy the process- Don't forget to enjoy it.