Digital News- BBC News

While working on the research for the upcoming essay I decided it may be a good idea to look into the BBC and how they work and why. I need to be able to have as much information about them as possible. 

History of the BBC- The Logo Story, "Branding and identity has almost become a science. It was not always this way, and for broadcasters in the UK, building a brand around a TV channel was almost unknown until the early 1980s with the arrival of Channel 4. The BBC Television Service started thinking about on screen identity a few years before its monopoly was threatened, with the arrival of the first ITV company in 1955. From this moment on, the BBC started to understand the power of its on-air look, and by the 1990s it was successfully associating its TV channels with the wider BBC brand. In the months to come we will be adding to these pages with more insights and previously unseen material" This is the wording from the website in which I am looking at the history. 

The BBC has a BBC Trust in which it can be seen to be the BBC providing information for everyone that pays towards the television licence. They are showing what they are doing to help the public get the best out of the BBC. 

BBC Trust- talking about their audience and how they can understand them, including how they listen to their audience to know what the public want to get out out of the BBC. 

This is part of the News room of BBC and where they get their news from. It is sources mainly Reuters, most of their stories come from the main BBC news room. 

BBC have their own set of values and their 'mission'. Mission "To enrich people's lives with programmes and services that inform, educate and entertain.