ITV are a commercial TV network, therefore my program would have an sponsor attached to it, such as X-Factor have Talk Talk,
This advert is made to fit to the program of X-Factor.
The sponsor of the program relates to the audience of the program, therefore my choice of commercial we need to reflect the audience.
Lewis has a car sponsorship, Skoda, the advert is not currently on YouTube for me to show it.
Doc Martin have 'Little Twists' Sainsburys advert the same as Unforgotten.
I would if shown this time of year use the Sainsbury's advert, it fits the audience demographic.
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